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Omran Group spearheads pioneering kitesurfing expedition, unveiling Oman's Water Sport Wonders

Roundup Monday 04/December/2023 15:55 PM
By: Times News Service
Omran Group spearheads pioneering kitesurfing expedition, unveiling Oman's Water Sport Wonders

Muscat: OMRAN Group, in partnership with Oman Sail and Sea & Beach Projects, is delighted to announce the successful completion of a groundbreaking Kitesurfing expedition along Oman’s stunning coastline. This venture is a testament to OMRAN Group’s commitment to diversifying Oman’s tourism sector and enhancing the adventure experiences on offer, in preparation for the establishment of ‘downwinder’ activities and competitions in Oman.

Spanning 334km over five days, from Bar Al Hickman in the Wilayat of Mahout to Al Suwaih in Jalan Bani Abu Ali, the expedition aimed to explore potential sports and adventure experiences along Oman’s shores. The ideal wind conditions of Oman’s coast provide a prime setting for activities such as Kitesurfing and Wingfoiling.

Mohammed Al Ghufaili, OMRAN Group’s COO, commented, "This expedition aligns with our objective to diversify the tourism sector by showcasing Oman’s natural beauty and adventure potential. We are dedicated to crafting sustainable and eco-conscious experiences that resonate with adventure enthusiasts worldwide."

Marcelo Antunes Ferreira, who undertook the expedition, shared his awe-inspiring experiences, ranging from captivating wildlife and breathtaking landscapes to engaging with local fishermen and witnessing traditional Omani fishing methods, adding, “The success of this expedition, supported by a dedicated team and rigorous safety measures, highlights the potential for expanding water sports and adventure tourism in the Oman."

Al Ghufaili further stated, "Sea and beach tourism brings people closer to nature and promotes environmental awareness. Oman’s rich marine environment, paired with our commitment to sustainability, positions us as a top choice for travellers. Additionally, this trend often results in significant tourism revenue boosts during peak seasons, benefiting local businesses, employment opportunities, and overall economic growth."

In the evolving landscape of adventure tourism, OMRAN Group is well-positioned to transform Oman into a premier global destination for adventure seekers and nature enthusiasts. The success of this expedition paves the way for future similar activities and potential competitions.

Furthermore, the Group’s focus on eco-tourism and responsible tourism practices aligns with the conservation and sustainability objectives of Oman Vision 2040 and the National Tourism Strategy. This ensures the remarkable destinations where these activities are hosted remain pristine for future generations to enjoy.