Muscat: The Sultanate of Oman, represented by the Ministry of Heritage and Tourism (MHT), hosted the annual conference of the Dutch Association of Travel Agents and Tour Operators (ANVR).
The event is organised in collaboration with the Dutch Travel Association.
The opening ceremony is held under the auspices of Azzan Qassim Al Busaidi, Undersecretary of the Ministry of Heritage and Tourism for Tourism, at the presence of the Dutch Ambassador.
The conference brings together 185 companies representing the tourism sector in the Kingdom of the Netherlands, offering a valuable opportunity to showcase the Sultanate of Oman as a travel destination for tourism and media companies in the Dutch market.
The conference serves as a platform to introduce Dutch tourism companies to Oman’s tourist attractions, unique experiences, and heritage sites, providing a comprehensive overview to companies that will later play a role in promoting Oman.
Furthermore, this conference is a valuable addition to strengthen collaboration with these companies to attract tourists from target markets, exchange knowledge and expertise, and foster partnerships with counterpart companies in Oman.
The Ministry said that the number of tourists visiting the Sultanate of Oman from the Kingdom of the Netherlands in 2023 reached 18,164. From January to the end of September 2024, Oman received 11,341 Dutch visitors.