Monday 07 / April / 2025
Floward, the go-to online flowers and gifts delivery destination in MENA and UK, marked Eid Al-Fitr with a regional CSR campaign titled “Gifting Smiles”, spreading happiness across the GCC through thoughtful and community-driven initiatives. Rooted in Floward’s mission to give back and share joy, the campaign touched the lives of hundreds of underprivileged children and families during the festive season.
From gifting toys and sweets to providing meals and clothing, Floward partnered with trusted charitable organizations in each country to deliver meaningful experiences that embody the spirit of Eid.
Oman: In Muscat, Floward joined forces with the Ministry of Social Development to gift toys to orphaned children. The cheerful atmosphere as the children unwrapped their presents highlighted the joy that small acts of giving can bring.
Saudi Arabia: In Riyadh, Floward partnered with Ensan Association to share the Eid spirit with orphaned children. As part of the “Gifting Smiles” campaign, Floward ‘s donation helped support the association’s Eid programs, helping provide gifts and celebratory activities to bring joy to the children’s hearts.
Kuwait: Floward brought its “Gifting Smiles” campaign to life by launching a branded bus tour across Kuwait, delivering Eid gifts and sweets from J’s Bakery directly to children’s homes. Volunteers from Floward and J’s Bakery hand-delivered the items, creating touching and joyful moments.
United Arab Emirates: In collaboration with Emirates Red Crescent, Floward took underprivileged children on a special Eid shopping trip to choose their own gifts. The excitement of handpicking toys and clothes made the experience unforgettable, reinforcing the campaign’s mission to create smiles and memorable moments during the holidays.
Qatar: Floward partnered with Qatar Charity to distribute Eid meals to underprivileged families across the country. This thoughtful gesture ensured that families could gather and celebrate Eid with dignity and warmth, aligning with the campaign’s core values of kindness and community support.
Bahrain: Floward partnered with Kaaf Humanitarian in Bahrain to provide children with new Eid clothes, ensuring they could celebrate the holiday with confidence and pride. This initiative brought dignity and happiness to children from low-income families, reflecting the true spirit of Eid.
A Unified Message of Care
The “Gifting Smiles” campaign demonstrates Floward’s commitment to meaningful impact, not just through its products, but through its presence in people’s lives and communities. By working with local organizations and tailoring each activation to the needs of the community, Floward made Eid Al-Fitr a little brighter for many across the region.
Through “Gifting Smiles,” Floward continues to prove that every gift — when given with intention — has the power to touch hearts and transform lives.
Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists and designers. Floward also offers cakes, chocolate and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages last-mile same-day delivery to ensure the best customer experience.
