Tuesday 03 / June / 2025
Muscat— Silver Lake Motors, one of the Middle East’s leading business groups, has officially entered a new strategic partnership and agreement with EXEED, the premium automotive brand renowned for its innovation, advanced engineering, and modern luxury.
Under this agreement, EXEED will introduce its full range of electric, hybrid, and combustion-engine vehicles to the Sultanate of Oman, marking a major step forward in its Middle East expansion strategy.
This collaboration brings together EXEED’s cutting-edge technology and design with Silver Lake Motors’ strong local presence and market expertise. Together, the two companies aim to offer a new standard of premium mobility in Oman—one that blends performance, luxury, and sustainability with a deeply customer-centric approach.
A Trusted Partnership Built on Experience
This new agreement designates Silver Lake Motors as EXEED’s exclusive distributor in Oman, extending a successful three-year partnership that began in Qatar. Since 2022, Silver Lake Motors has led EXEED’s entry into the Qatari market, most notably with the opening of a flagship showroom in Doha at “West Walk”—an architectural showcase for the brand’s tech-luxury vision.
The Oman partnership was formalized during a signing ceremony at EXEED’s global headquarters in Wuhu, China, attended by top executives from both companies.
Ms. Ping Ding, Representative of Silver Lake Motors, said: "We are proud to announce our exclusive partnership with EXEED in Oman, a nation full of promise and opportunity. EXEED's presence in Oman marks a significant milestone, as it is known for its premium craftsmanship, forward-thinking design, and commitment to innovation, EXEED brings a new standard of excellence that aligns perfectly with Oman’s vision for progress and sustainable development.
This partnership reflects our deep respect for Oman’s growing economy and its ambitious outlook. Together with EXEED, we aim to offer Omani customers a new driving experience, one that combines luxury, performance, and advanced technology. "
“Aligning with Silver Lake Motors allows us to combine EXEED’s innovation with their deep understanding of the regional market,” said Mr. Qin, CEO of EXEED International. “Together, we’re ready to redefine what premium automotive experiences look like across the GCC.”
Leading the Tech-Luxury Transformation
EXEED is the only luxury car manufacturer offering a full lineup across electric vehicles (EV), range-extended electric vehicles (REEV), plug-in hybrids (PHEV), and internal combustion engine (ICE) models.
The brand is making headlines globally for its pioneering achievements, including the EXEED ES sedan, which recently set a Guinness World Record for "Most moving vehicles weaved through in 30 seconds." In addition, EXEED’s REEV models deliver an impressive range of over 1,000 km on a single charge and full tank, while the EXEED RX Plug-in Hybrid SUV—powered by EXEED’s advanced Super Hybrid System—boasts a total range of 1,300 km, with real-world fuel efficiency as low as 1.2L/100 km.
Commitment to Safety and Innovation
EXEED is also globally acclaimed for its commitment to safety and engineering excellence. The brand’s cage-style body structure and patented innovations have earned it 5-star global safety certifications.
In a demonstration of its commitment to rigorous standards, the EXEED ET successfully completed the world's first 31.9-meter free-fall collision test, while the RX Plug-in Hybrid has passed stringent electric vehicle crash tests—further proving its reliability in diverse conditions.
Redefining Premium Automotive Experiences in Oman
With plans to open flagship showrooms and establish a full-service network across Oman, EXEED and Silver Lake Motors are set to offer Omani drivers an entirely new level of sophistication, technology, and personalized care.
