Tuesday 17 / June / 2025
Muscat: In celebration of Father’s Day, Floward, the go-to online flowers and gifts delivery destination in the MENA region and the United Kingdom, partnered with Ihsaan Association in Muscat to honor elderly fathers from their community through a touching CSR initiative.
The gathering was held at Makarm Café in Nizwa, where fathers were welcomed for an evening of coffee, conversation, and connection. Floward team members spent time listening, sharing stories, and celebrating the legacy of these men who have shaped generations through their love, resilience, and wisdom.
This initiative aimed to highlight that fatherhood doesn’t retire with age and celebrates the decades of care and contribution these fathers offered. Floward wanted to show that even a small gesture can go a long way in making them feel seen, appreciated, and valued.
It is also part of Floward’s broader campaign to raise awareness about Father’s Day and to bring more attention to the often-overlooked role of fathers, especially elderly ones, in our communities.
Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists and designers. Floward also offers cakes, chocolate and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages last-mile same-day delivery to ensure the best customer experience.
