Creative director of Amouage resigns after 12-year stint

Muscat: After spending 12 years creating beautiful fragrances, the creative director of Amouage, the international luxury brand, has announced his resignation. Christopher Chong, Creative Director of Amouage has announced that he will be leaving the company having resigned on May 1, 2019.
“I would like to thank Amouage for giving me so many opportunities to develop my perfumery skills. My 12-year journey at Amouage has been nothing short of an epic and it has been an honour to meet and work with so many wonderful people along the way.
“I leave with enormous and enduring gratitude. I am truly grateful to everyone who believed in me, even when I was being challenging at times with my creativity. Your trust gave me tremendous courage and confidence to take Amouage from a relatively unknown Omani brand to the international recognition that it has today,” Chong said.
He added: “This is not a swan song but rather, a short interlude to enable me to focus on new projects and new challenges, so watch this space. This is only the end of the beginning.”
His successful debut was in creating ‘Jubilation 25’ for women and ‘Jubilation XXV’ for men in 2007 despite no formal training in the luxury fragrance industry. Over the past 12 years, he has steered Amouage on a creative path to global success by reshaping the identity of the brand.
According to Chong, creating a perfume is always a process of storytelling. During his tenure at Amouage, he approached his work from a deeply personal perspective, adding layers of myriad contradictions and nuances. As a creative risk-taker, each of his creations was a window to his mind, heart, and soul.