Thursday 30 / January / 2025
Muscat: The second edition of the "Winter Taha'im" season kicked off in the Wilayat of Jaalan Bani Bu Hassan and will run until February 15, 2025. The event aims to promote sustainable development by showcasing authentic Omani heritage through innovative and engaging methods suitable for all ages. It capitalizes on the region's diverse natural and geographical landscape and supports 120 entrepreneurs, small and medium enterprises (SMEs), artisans, and productive families.
His Excellency Dr. Yahya bin Badr Al Maawali, Governor of South Al Sharqiyah, stated, "This year's 'Winter Taha'im' season reflects the unique heritage and culture of the South Al Sharqiyah Governorate. The success of the first edition inspired us to create an even more diverse and comprehensive experience to meet the expectations of our guests. The season offers activities that blend entertainment and education, focusing on supporting SMEs and productive families to stimulate the local economy and promote Omani products."
His Excellency Mohammed bin Ali Akakak, Wali of Jaalan Bani Bu Hassan and Chairman of the Organizing Committee, emphasized that the event serves as a prominent national platform for strengthening the cultural and heritage identity of the Wilayat of Jaalan Bani Bu Hassan, highlighting its natural and tourism assets. He added that the organizing committee has designed this year's season to be more diverse and inclusive, catering to a wider range of interests and showcasing Omani heritage in new and exciting ways. The festival also provides a vital opportunity to bolster the local economy, with dedicated spaces for SMEs and productive families through the "Taha'im Market," further strengthening their role in economic and social development.
The opening ceremony featured dazzling light, laser, and fireworks displays, creating a magical atmosphere. A documentary film showcasing the successes of the first edition, including its impact on the local economy and tourism, was also screened. A promotional film, depicting a falcon's journey from Mount Qahwan, highlighted the landmarks of Jaalan Bani Bu Hassan—lush oases, ancient neighborhoods, pristine beaches, and vast golden sands—symbolizing authenticity and strength, and inviting visitors to experience the unique charm of the region.
The season boasts a rich and varied program of activities for all ages. The "Sand Theatre" will host artistic, cultural, and heritage performances, poetry evenings, competitions, and entertainment shows. Sports and heritage tournaments, such as camel races ("Namous"), horse displays, and "Zveen" competitions, will also be featured, along with educational activities showcasing Omani heritage in a contemporary context. In addition to the "Taha'im Market," restaurants and cafes will be available to enhance the visitor experience.
The first edition of the "Winter Taha'im" season in 2024 attracted 300,000 visitors.
