Tuesday 29 / April / 2025
Dubai- Oman Tourism Development Company (OMRAN Group), in strategic partnership with Mohsin Haider Darwish (MHD Group), has announced the development of a hyper-luxury resort in Musandam under the brand ‘ALIĒ NIVAS’.
This landmark project is set to elevate Oman’s tourism offering with a refined experience that positions the Sultanate of Oman as a premier destination on the regional and global luxury map.
This visionary development is a testament to effective public-private partnership and aligns with national efforts to introduce innovative hospitality concepts that blend refined luxury with nature. It caters to the growing global demand for meaningful, immersive, and non-traditional travel experiences.
Hashil Obaid Al Mahrouqi, CEO of OMRAN Group, commented: “This project reflects OMRAN Group’s vision to harness Oman’s rich natural heritage in creating high-value tourism destinations that enhance the country’s global competitiveness. It also embodies our aspiration to be the partner of choice for leading investors and hospitality operators, contributing to sustainable projects with long-term socio-economic impact.”
Located amidst the untouched beauty of Musandam, ALIĒ NIVAS will feature 30 cliffside villas with sweeping sea views, delivering elevated privacy and luxury. Dining offerings will include a Michelin-starred restaurant, delivering world-class culinary experiences that celebrate authenticity and refinement. Highly tailored wellness journeys will be an integral part of the retreat’s spa concept, prioritizing private spa suites designed for undisturbed, deeply immersive experiences.
Lujaina Mohsin Darwish, Chairperson of MHD-ITICS, stated: “This strategic partnership with OMRAN Group is part our vision for a carefully calibrated and impactful diversification programme. We are honoured and proud to be part of this one-of-a-kind project, that fuses innovation, environmental stewardship, and exceptional guest experiences, while at the same time lends to the development of one of Oman’s most inspiring natural locations.”
The resort will be operated by Van de Bunt International (VDBI), the boutique hospitality group behind The Outpost brand, known for curating high-end, nature-integrated retreats in remote and inspiring destinations. In recognition of the uniqueness of this development, the group has launched a new dedicated brand — ALIĒ NIVAS — exclusively for this resort. This marks the brand’s debut in Oman and its flagship status within the group’s select portfolio.
