A'Saffa offers Ekhtiari range of 'back to school' snack option for children

Muscat: A’Saffa Foods’, the Sultanate’s largest fully integrated poultry project, and the biggest snacks and allied food producing company’s - ‘Ekhtiari’ range of low-fat, low-calorie frozen snack delights are extremely popular with consumers in Oman as well as other parts of the GCC. Ekhtiari’s nutritious frozen meals and snacks provide parents with a guilt-free, convenient eating solution to feed their kids the foods that they love, and that is good for them. Standing out in freezer aisles because of their unique packaging - a pure and lean, low-calorie frozen product selection – ‘Ekhtiari’ means ‘my choice’, and provides consumers with ‘wholesome taste and happiness – Mia Bil Mia’. With the ‘Ekhtiari’ range, shoppers who put an increased focus on the health and happiness of their families are able to enjoy the quality offered by A’Saffa Foods conveniently at their local grocery store and have the choice to indulge and eat without guilt and be carefree. “Through the Ekhtiari range A’Saffa Foods delivers what parents want in quick, convenient, delicious snacks for their kids this ‘back to school’ season”, explained Sidhartha Lenka, head of Marketing and Sales, A’Saffa Foods. “While the A’Saffa Foods brand has been a champion of good nutrition and a pioneer in creating innovative, wholesome and flavorful products since we first launched in 2004, it has evolved to meet changing consumer preferences and demands time and again. The introduction of our low-fat, low-calorie Ekhtiari range is a shining example of this.” Prepared using the finest pure and natural ingredients just like all of A’Saffa Foods’ other products; the Ekhtiari range provides families with lean versions of kid-friendly favourites such as chicken burger, breaded chicken burger, chicken franks, chicken nuggets, chicken fillet, and chicken finger. Like the brand’s usual product lines in the A’Saffa Foods frozen category, the ‘Ekhtiari’ range too is Individually Quick frozen (IQF) to preserve flavour, nutrients, and natural texture. ‘Ekhtiari’ offers more accessibility to parents and families in Oman as well as the GCC who are looking for leaner, convenient mealtime solutions, without compromising on taste. The range is a step towards providing individuals and families with the choice of low fat, low-calorie, protein-rich, wholesome, tasty snacks and meals; that keep them healthy, energetic and most importantly happy.